What: The product is described as "strong, super-stretchy and grippy polyurethane tape" that's self adhesive and reusable. It's designed to replace bungees, duct tape, cords, rope, harnesses, etc. It's good for the outdoors and every day functions.
Adjectives: masculine, serious, handy.
Inspiration: Want to use black with an orange, red, or blue to keep it masculine. Yellow implies danger, green feels too nature-y. Want to emphasize durability, strength, and power.